The Rollins College Strategic Marketing Initiative encompasses the collaborative efforts of the marketing, Web, and creative services team to unify the message the College sends to its key stakeholders – potential and current students, alumni, faculty, staff, donors, and the surrounding community. It is important that this message be aligned with the College’s mission to educate students for global citizenship and responsible leadership, empowering graduates to pursue meaningful lives and productive careers.

The goal of the Strategic Marketing Initiative is to clearly and consistently reflect the identity of Rollins College in order to build visibility, recognition, preference, and loyalty for the institution.

You are invited to learn more about the Strategic Marketing Initiative, its team, and what the Initiative means to you as a member of the Rollins College community. This site will provide frequent updates on the Initiative and is intended as a portal to guidelines and tools that will allow you to support the Rollins College brand.