Marc Fetscherin Presents and Serves as Session Chair at European Marketing Academy Conference

May 22, 2012

Associate Professor of International Business Marc Fetscherin recently presented two research papers as well as served as session chair of the "International and Cross-Cultural Marketing" track at the European Marketing Academy Conference (EMAC), May 22-25, 2012 in Lisbon, Portugal.

Fetscherin's first paper was titled, "Western Consumers’ Preference For Chinese Brand Names," and the second was titled, "Does Love Towards Brands Make Consumers blind? The Role of Product Category."

 

More Highlights

September 06, 2012Fetscherin and Alon Featured in Harvard Business Review
June 12, 2012Marc Fetscherin Co-Organizes Consumer Brand Relationships Conference
May 29, 2012Marc Fetscherin Publishes in European Journal of Marketing
May 22, 2012Marc Fetscherin Presents and Serves as Session Chair at European Marketing Academy Conference
April 26, 2012Marc Fetscherin Publishes Book on Consumer Brand Relationships
March 13, 2012Marc Fetscherin Invited to Speak at 5th World Medical Tourism Congress
February 29, 2012Ilan Alon and Marc Fetscherin Publish Book on Chinese International Investments
February 25, 2012Marc Fetscherin and Paul Beuttenmuller ’11MBA Publish Book Chapter
February 14, 2012Marc Fetscherin Publishes Article in the European Journal of Marketing
November 14, 2011Marc Fetscherin Elected to the Swiss Federal Commission of Consumer Affairs
October 27, 2011Marc Fetscherin Publishes Article in the Journal of Place Branding and Public Diplomacy
October 12, 2011Marc Fetscherin Publishes Book Chapter
October 06, 2011Ilan Alon and Marc Fetscherin Publish Article in Journal of Management History
June 21, 2011Marc Fetscherin Publishes Article in Special Report of the Swiss Federal Consumer Affairs Bureau
June 20, 2011llan Alon, Jim Johnson and Marc Fetscherin Present Paper at International Business Conference in Japan
June 17, 2011Marc Fetscherin Presents Paper at Conference of the Academy of International Business
May 27, 2011Marc Fetscherin and MBA Student Paul Beutenmuller Publish Book Chapter
May 27, 2011Marc Fetscherin Presents Paper at European Marketing Academy Conference
March 25, 2011Marc Fetscherin Organizes Three-Day International Conference at Rollins College
February 28, 2011Marc Fetscherin Presents Paper At 1st International Colloquium on Corporate Branding, Identity, Image and Reputation