Marc Fetscherin Presents and Serves as Session Chair at European Marketing Academy Conference
May 22, 2012
Associate Professor of International Business Marc Fetscherin recently presented two research papers as well as served as session chair of the "International and Cross-Cultural Marketing" track at the European Marketing Academy Conference (EMAC), May 22-25, 2012 in Lisbon, Portugal.
Fetscherin's first paper was titled, "Western Consumers’ Preference For Chinese Brand Names," and the second was titled, "Does Love Towards Brands Make Consumers blind? The Role of Product Category."