Marc Fetscherin Co-Organizes Consumer Brand Relationships Conference
June 12, 2012
Associate Professor of International Business Marc Fetscherin, in collaboration with Mike Breazeale (Indiana University Southeast), Susan Fournier (Boston University), and Jill Avery (Simmons School of Management), organized the three-day conference Consumer Brand Relationships in Boston, MA, June 4-6, 2012.
About 60 scholars and practitioners from 11 different countries attended the conference to discuss topics related to the study of the relationships between consumers and their brands (e.g. brand love, brand loyalty, brand attachment, brand authenticity, brand relationship dysfunction, social media, and brand relationships).