Marc Fetscherin Publishes in European Journal of Marketing
May 29, 2012
Associate Professor of International Business Marc Fetscherin recently published the article "Corporate Branding: An Interdisciplinary Literature Review" in the European Journal of Marketing , Vol. 46 Iss: 5, pp.733 - 75.. This article was written with Professor of Marketing Jean-Claude Usunier, University of Lausanne, Switzerland.