Marc Fetscherin Publishes in European Journal of Marketing

May 29, 2012

European Journal of MarketingAssociate Professor of International Business Marc Fetscherin recently published the article "Corporate Branding: An Interdisciplinary Literature Review" in the European Journal of Marketing , Vol. 46 Iss: 5, pp.733 - 75.. This article was written with Professor of Marketing Jean-Claude Usunier, University of Lausanne, Switzerland.

 

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