Ilan Alon, Marc Fetscherin and Jim Johnson Publish Article in the European Journal of International Management
February 19, 2011
Cornell Chair of International Business Ilan Alon, Assistant Professor Marc Fetscherin and Professor of International Business Jim Johnson published their paper "An Integrated Framework for Export Competitiveness: Evidence From the Global Alcoholic Beverages Industry" in the European Journal of International Management, Vol. 5, No. 2, P. 99-121.