A business case titlded “GENICON: A Surgical Strike into Emerging Markets” written by Executive-in-Residence at Crummer Allen H. Kupetz and Gary Haberland '09MBA was named one of the 20 best selling cases for the 2011-12 year with over 4,500 copies sold. Haberland is president of GENICON, a local manufacturer of laparoscopic surgical instruments used for minimally invasive surgical procedures, and a graduate of Crummer’s Executive MBA program. The GENICON case will be featured at the Ivey Publishing exhibit during the upcoming Academy of International Business conference being held in June and will be highlighted at additional events throughout the summer.