On Monday, April 19, Assistant Professor of International Business Marc Fetscherin and Associate Professor at Crummer Graduate School Mary Conway-Dato-on presented their paper titled "Brand Love: Interpersonal or Parasocial Love?" at the 2010 Thought Leaders International Conference on Brand Management in Lugano, Switzerland.

The Thought Leaders International Conference on Brand Management seeks to prompt the advancement of knowledge about brand management amongst scholars by disseminating new research and by encouraging the evolution of new research themes.

For more information about the conference, please visit http://www.brand-management.usi.ch/