Marc Fetscherin Taught Executive MBA course at University of Fribourg (Switzerland)

November 18, 2009

Assistant Professor of International Business Marc Fetscherin got invited to teach in the Executive MBA program at the University of Fribourg (Switzerland).

The course was taught in collaboration with Professor Philippe Gugler (University of Fribourg) and Professor Michael Porter (Harvard Business School). The course was about "Microeconomics of Competitiveness" (MOC) where Fetscherin taught a section about "Asia's Competitiveness." The MOC course has been created in a multi-year development effort by Porter of the Institute for Strategy and Competitiveness at Harvard Business School.

Link: http://www.iimt.ch/fileadmin/marketing/Executive_courses/National___International_Economics.pdf

More of Marc Fetscherin's Highlights:

Marc Fetscherin presents paper at Society for Marketing Advances Conference

Marc Fetscherin Publishes Article in the Journal of Brand Management

Ilan Alon and Marc Fetscherin Organize International Conference at Harvard

Marc Fetscherin Presented Paper at International Place Marketing and Branding Conference

Fetscherin Receives Prestigious Nation Science Foundation Grant

Alon and Fetscherin publish Article in Journal - Corporate Governance: An International Review

Fetscherin Teaches at the Copenhagen Business School (Summer University)

Fetscherin publishes article in the Journal of Marketing

Fetscherin publishes article in Journal of Electronic Commerce Research

Alon and Fetscherin Publish a New Book: China Rules

Fetscherin Teaches Course at East China University of Science and Technology in Shanghai